Case Study: Vertiport Chicago – Leveraging LinkedIn for Executive Outreach
Scenario: Helicopter Charter Service Expands Reach to High-Value Clients
Challenge:
Vertiport Chicago, a helicopter charter service, aimed to connect with executives interested in faster transportation to downtown Chicago and potential charter clients. However, they lacked a dedicated sales team to conduct outreach and follow up with leads.
Our Solution:
We implemented a targeted 1 month LinkedIn outreach campaign:
- Identified and connected with executives and business owners in the Chicago area
- Created compelling messaging highlighting the time-saving benefits of helicopter transport
- Developed an opt-in strategy to build a qualified lead list
- Managed the entire outreach process, from initial contact to interest qualification
Results:
- 500 executives opted in to receive more information
- 5 high-potential leads expressed strong interest in services
- Built a valuable database of prospects for future marketing efforts
- Demonstrated clear market interest in Vertiport Chicago’s services
Key Insight: While the campaign successfully generated interest and leads, it highlighted the need for a dedicated sales process to convert interested parties into customers.
- Leveraged LinkedIn effectively for B2B outreach
- Targeted high-value prospects in a niche market
- Generated significant interest in a specialized service
- Identified areas for improvement in a client’s sales process
Case Study: Shop4Houses – Dominating Local Search for Emergency Plumbing
Challenge:
Shop4Houses, a website in the emergency plumbing niche in Long Beach, needed to increase visibility and generate leads for their services in a highly competitive local market.
Our Solution:
We implemented a comprehensive local SEO strategy:
- Optimized Google My Business listing for “emergency plumbing” in Long Beach
- Created location-specific content focusing on emergency plumbing services
- Built high-quality local citations and backlinks
- Encouraged and managed customer reviews
Results:
- Achieved #1 ranking in Google Maps for emergency plumbing in Long Beach
- Generated 5-6 high-quality leads (phone calls) per month from people needing immediate assistance
- Increased online visibility for emergency plumbing services in the local area
- Established Shop4Houses as a go-to resource for urgent plumbing needs in Long Beach
Key Insights:
Consistent lead generation (5-6 calls monthly) demonstrates the long-term value of proper SEO implementation
Local SEO and Google Maps optimization can be highly effective for service-based businesses
Focusing on emergency services can lead to high-intent, ready-to-convert leads
Case Study: Lean Houses – Dominating National Real Estate Wholesaling Search Results
Challenge:
Lean Houses, a real estate wholesaling company, needed to establish a strong online presence and generate leads nationwide, competing directly with well-known brands like Ugly Houses.
Our Solution:
We implemented a comprehensive national SEO strategy:
- Developed a robust content strategy targeting key wholesaling terms
- Optimized for local searches in multiple suburbs across the country
- Implemented advanced on-page and technical SEO tactics
- Built a strong backlink profile from relevant real estate websites
- Optimized Google My Business listings for multiple locations
Results:
- Achieved first-page Google rankings in numerous suburbs nationwide
- Ranked in Google Maps for multiple markets
- Generated hundreds of qualified leads (phone calls) from across the country
- Successfully competed with established brands like Ugly Houses
- Established Lean Houses as a prominent player in the national real estate wholesaling market
Key Insights:
- National SEO campaigns can yield significant results, even in competitive industries
- Consistent effort over time (1 year) led to substantial improvements in rankings and lead generation
- Local optimization strategies can be scaled effectively for national campaigns
- Competing with established brands is possible with the right SEO approach